Our Story
Simpli Baked’s story began in a small bakery in Limerick, where founders Kieran and Sean honed their craft under the watchful eye of their father. As a fifth-generation baker, Kieran deeply values the traditions and skills passed down through his family. Though their father never got to see Simpli Baked’s success, his influence is woven into every step of their journey.
Before starting Simpli Baked, Kieran spent time internationally selling Irish food, an experience that opened his eyes to new opportunities. Through a mutual customer, he met his business partner Niels, and in 2008, Simpli Baked was born. What started as a modest ambition to build a team of 15-20 people quickly exceeded expectations, with the company growing steadily year after year.
In 2015, Simpli Baked faced one of its greatest challenges when a fire destroyed their factory in Clara. Thankfully, no one was hurt, and the team’s resilience turned this setback into a new chapter. With the overwhelming support of customers and the local community, they rebuilt their factory in just 300 days, moving operations to Tullamore. This period marked a pivotal moment as the company embraced its identity as Ireland’s first gourmet wraphouse.
Kieran credits the company’s success to its exceptional team and collaborative culture. For Simpli Baked, the best ingredients and state-of-the-art equipment mean little without the right people bringing it all together. The focus on creating an enjoyable workplace has been essential to maintaining their momentum and passion.
Nestled in the heart of Ireland’s midlands, Simpli Baked has become synonymous with quality and innovation. From working closely with mills to source the finest flour to perfecting recipes with their ‘wrap masters’, every step of the process is meticulously overseen. This dedication ensures consistently perfect wraps and thin crust pizza bases that delight customers worldwide.
Driven by a passion for flavor, Kieran and the team at Simpli Baked have traveled the globe to draw inspiration from diverse cuisines. This commitment to innovation has solidified their reputation as pioneers in the wrap world. Collaborating with professional chefs across Ireland, the UK, and Europe, Simpli Baked continues to lead in flavor innovation and inspire favorite wrap moments.
Now, Simpli Baked is bringing something fresh, new, and exciting to the world of wraps. Their mission extends beyond taste to empowering customers to explore their culinary creativity. By investing in the best people, the finest ingredients, and cutting-edge equipment, Simpli Baked ensures every wrap helps create memorable meal occasions for families everywhere.
With five generations of baking expertise in its DNA, Simpli Baked is proud to represent Ireland’s original gourmet wraphouse, crafting exceptional products that inspire delicious possibilities.
Our Achievements
At Simpli Wraphouse, our mission is to bring you a selection of premium, Irish-made tortillas and pizza bases, crafted with top-quality ingredients in Tullamore, Co. Offaly. Trusted by food service and retail providers across Ireland and Europe, our products offer the authentic taste and texture of fresh-baked breads, ideal for satisfying all of our customers, especially those with diverse dietary needs.
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In The Media
Since 2008, Simpli Baked has been known for crafting premium Irish-made tortillas and pizza bases. Built on a foundation of quality and versatility, we've become a recognised name across Ireland.
Offaly food firm bucks trend by creating new jobs
A locally based tortilla and pizza base company has managed to increase employment numbers and production in the face of the Covid-19 pandemic.
Simpli Baked, the food manufacturing business based at Cloncollig in Tullamore, recently employed 12 extra full-time team members to help them meet production demands.
This brings the workforce to a total of 62 full-time team members at the plant.
Tullamore firm wins national award
Tullamore firm Simpli Baked was amongst the winners at the Small Firms Association (SFA) National Small Business Awards, which took place in Dublin on Wednesday.
Simpli Baked won the Bord Bia sponsored Food and Drink Award, seeing off the challenge of firms from Longford, Mayo, Galway and Wexford.
Taking Care Of Business with Ronan Berry
How Simpli Baked went from local lunchboxes to supermarket shelves across Europe with their tasty new Wraphouse range.